We built
the CRM we
always wanted.
For ten years we sold software that pretended to know our customers. We finally built one that actually does — fewer fields, faster pipelines, and AI that earns its keep. This is Baseerat.
Talha Naveed
Co-founder, CEO
March 2025
Lahore, Pakistan
We didn't set out to build another CRM. We set out to not use one.
Every CRM we'd ever paid for was the same: a database with a face. A dozen mandatory fields nobody filled in. Pipelines built for the manager's slide deck, not the rep's Tuesday afternoon. AI features that summarized emails nobody read.
So we wrote down what we actually wanted: software that watched the work happen, took notes, scored what mattered, and got out of the way. We called it Baseerat — Urdu for insight.
We use it every day. Our reps use it. Our investors use it on their portfolio companies. Nobody has been forced into a training session. Nobody has filed a ticket asking “where do I log a call?”
This is the part of the website where companies usually promise the future. We won't. Just scroll — every claim below is wired to something real.
It watches the work.
Every email, call, meeting, and Slack mention is captured automatically. No manual logging. No "did you remember to update the CRM?" Just signal.
- Gmail, Outlook, Calendar, Slack
- Auto-deduplication
- 0 fields required at lead capture
Score a lead.
Right now.
Below is the same model that ranks your queue in production. Edit any field, hit “Score this lead” — and read the verdict. No signup, no demo booking.
The product, full-fat.
Every screen below is real React, hooked to mocked data. Switch tabs. Drag a card. Open a deal. Nothing breaks.
Show your CFO
this page.
We assume a 18% relative lift in win rate (median of our cohort) and 4 reclaimed hours per rep per week. Adjust to your team — the math updates live.
They were built for the company
buying the CRM.
We were built for the people using it.
| Capability | ● Baseerat | HubSpot | Salesforce |
|---|---|---|---|
| Setup time | 8 minutes | 2–3 days | 2–6 weeks |
| Required fields at lead capture | 0 | 7 | 14 |
| Auto-captures email + calendar + Slack | Yes, by default | Add-on | Add-on + custom |
| Explainable lead scoring | Yes | Black box | Black box |
| Honest forecast (bias-adjusted) | Yes | No | No |
| Per-seat pricing | $49/mo flat | $90–$150/mo | $165–$330/mo |
| Implementation services required | Never | Sometimes | Always |
| Months from contract → ROI | < 1 | 6–9 | 12–18 |
| Settings tabs | 4 | 23 | 47+ |
We don't have testimonials.
We have receipts.
"It feels like the CRM is on our team. The first one I haven't had to bribe my reps to use."
"I cancelled HubSpot the same week we onboarded. We're saving $87k/yr and selling more."
"The forecast actually matched what landed. That alone justified the switch."